Table of Contents
Private Label Rights Introduction
When you’re trying to establish and grow a business on the internet, there’s no substitute for hard work. As of 2019, there are over 1.6 billion websites in existence, which highlights the sheer magnitude of the competition. Alongside hard work, though, you need knowledge, time, and marketing expertise.
One of the greatest marketing methods out there is search engine optimization, which – in a nutshell – involves frequent content creation in return for organic traffic. In other words, upload articles to your site and attract an audience for free. But, as we’ve already touched on, that takes time and hard work—things that some people simply can’t commit to.
So, instead of creating the content themselves, some people will turn to done-for-you content that just needs minor tweaking. This is also known as Private Label Rights.
Let’s use a blog on a website as an example. On one side, you have the business owner, who is pulling their hair out desperately trying to figure out a way to reach page 1 of Google because that is where they’ll receive the most exposure.
To do that, they must post regularly with high-quality content to prove to Google that they offer value. That business owner realizes that but sadly doesn’t have the time to allocate to content creation, plus only a small budget to work with.
On the other side, you have a PLR provider, who spends their day writing tons of brilliant content on an array of different topics for various niches.
Once they’ve finished, they’ll attach a set of terms, which basically stipulates that they’ll hand over full intellectual property rights to whoever purchases the content. They’ll then look to sell to website owners at an affordable price, who can then do what they wish with that product.
The business owner will then browse through the PLR provider’s work and spend whatever budget they have available on the rights to a series of articles.
Of course, the content would need to be modified somewhat, to ensure it’s not exactly like content on other blogs and to give it a personal touch, but nothing major.
Ultimately, Private Label Rights is a wonderful opportunity for anyone who is striving to become successful online. Whether it’s a digital marketer, an SEO agency, a local business or an aspiring blogger, PLR allows you to avoid the stress of content creation and place your time in other areas of your business.
How to Use PLR to Make Money for Your New Online Business
Making money online is far from an easy feat, despite the abundance of get-rich-quick schemes that you’ll find plaguing the web. Whether you’re prepared for it or not, an online business requires time, effort, and investment to make it a success.
But Private Label Rights can save you a great deal of time and resources, while assisting with the moneymaking process. If you’re struggling with content for your new online business, then PLR can really help you out.
Here are some of the excellent reasons why purchasing PLR is a great business decision:
Grow Traffic With Private Label Rights Products
When you’ve got a website that represents your business, what’s the one thing that you need to make it grow? Traffic! The only way to boost traffic is by publishing high-quality content on a consistent basis. That will please the search engines, your rankings will increase, and your organic traffic will sky-rocket.
Plus, content will keep loyal visitors returning, and you can spread your articles on social media to boost traffic that way. Once traffic is on your site, you then have an audience you can sell to. Moreover, if your content is effective, your audience should essentially be ready to be sold to.
Grow List With Private Label Rights Products
The glue that holds an online business together is an email list. Without an email list full of subscribers, you won’t have loyal customers to provide the foundation for your business on a long-term scale. Instead, you’ll have to keep spending tons on marketing and eventually exhaust your funds.
With an email list, you can continuously promote your products or service to people who have an interest in your brand. By using PLR, you can automate that list by repeatedly sending done-for-you content
that keeps them engaged and keeps you at the forefront of their minds.
Increase Sales With Private Label Rights Products
Let’s face it, sales are the be-all and end-all of your online business. If you don’t generate revenue, your business will remain stagnant and eventually die out. In order to secure sales, you need an awesome sales funnel that guides your audience to the checkout stage.
PLR can help by providing valuable content and enticing sales copy that will earn you money. Of course, you’ll need to tweak it to make the content suitable for your products or services, but the sales funnel will be automated once you’ve made some minor edits.
Where To Find Quality Private Label Rights
The power of high-quality Private Label Rights is unrivaled; you can pursue your online business dreams without the overwhelming workload.
But, actually finding those high-quality Private Label Rights is a different story. It can be extremely difficult to find equilibrium between quality and quantity with PLR providers, with most siding towards bulk content.
Don’t let that put you off, though, because there are plenty that pride themselves on providing top standard PLR content.
Online Business Friends
The online business community is full of experienced individuals that would be more than willing to give you guidance. If you network with others and create some relationships, you can just call on them when you need some help.
Merely instant message or email your contacts and ask where they purchase their PLR. You might also ask which PLR providers they would stay away from.
Facebook Business Groups
Facebook tends to be where online business owners, internet marketers, and bloggers hang out. If you’re already part of a niche business group then you’ll already know that, but if you’re oblivious to Facebook’s reach, then you should hop on the platform straight away.
Once you’re in a business group relevant to your industry, you’ll find an abundance of peers who have been in your situation—how to keep up with the demands of content marketing. You’ll find most group members will be-be more willing to help by recommending good quality content sources.
Plus, as the groups tend to have hundreds, if not thousands of members, you should receive a ton of recommendations.
Utilize The Internet
Google is by far the largest search engine, but there are others such as Bing and Yahoo that will provide you with a list of PLR providers. You just need to know what to type in the search box. Depending on your niche, you’ll search for the topic that you require + “PLR.”
For instance, if you’re in the fitness niche, you could search for “How to lose weight PLR.”
You should end up with a variety of results, and then you can just take your pick. To ensure they’re high quality, you’d need to do extra research, such as scouring their site, reading their testimonials, and viewing some of their free articles.
Once you find a few great resources for your PLR, you won’t ever have to worry about being able to access helpful, high-quality content again.
Ways to Earn Passive Income with PLR
Who doesn’t envision a life where you bask under the sun on a sandy beach in the Caribbean with money just rolling into your bank account?
Now, while that imaginary scenario is pretty unrealistic, there are ways to automate your income streams. Yes, you’ll still have to work hard on your business, but most of that will be at the initial setting-up stage.
In terms of online business, Private Label Rights can significantly reduce your workload.
We’ve compiled some ways that PLR can earn you passive income:
Produce A Best-Selling E-Book
Do you have an excellent story that would resonate with a mass audience, the knowledge that would make a difference, or an expert skill that people would love to learn?
But, since you are busy running a business, you probably have very limited time in which to write it.
Instead, you could purchase PLR and use it as the framework for your E-Book. Yes, this will take some time, but not nearly as much as if you wrote it from scratch and once it’s published, all the income is completely passive.
Become A Super Affiliate Marketer
Endless internet marketers rave about how much of a gold-mine affiliate marketing is. Why? Because you don’t have the pressure or costs of running an actual business—all you’re doing is pointing people to an existing product.
Despite this, you can earn some serious money being a super affiliate. Whether you’re creating landing pages or posting articles to your site, all you need to do is find some quality PLR content and add your links to it. It couldn’t be simpler.
Create An Irresistible E-Course
Online courses are capable of generating thousands of dollars literally while you sleep. By utilizing respected platforms such as Udemy or Teachable, you can create a course using PLR content, market it slightly, watch students enroll, and just collect the money.
Since all the modules within the course contain done-for-you content, you won’t have to lift a finger. Sounds like something to put a smile on your face, eh?
Optimize Your Sales Funnel
When you’re selling a product or service online, everything revolves around content. To put it bluntly, people wouldn’t pull out their credit cards without it. That means bulking your sales funnel up with valuable information and enticing sales copy to guide customers seamlessly to check out.
But you don’t need to expend your own energy to do that. You can purchase PLR content, put your own unique spin on it, add a Call to Action (CTA), and your sales funnel is automated.
How And Why You Must Tweak PLR Content
If you’re familiar with Private Label Rights, you’ll know how useful it can be when building an online business. Not only does done-for-you content reduce the pressure on your schedule, resources, and money, but it also helps with your marketing campaigns.
But when you purchase from a PLR provider, it’s generic content; it isn’t tailored to your brand and doesn’t differ from anything else on the web.
Since unique content is crucial, we’re going to discuss how and why you should tweak your PLR content.
Why Add Your Own Spin On PLR Content?
The main reason you need to alter content before publishing it is for Search Engine Optimization (SEO) purposes. SEO is the art of tapping into the search engine’s algorithm to increase rankings and boost traffic.
Everyone is aiming for page one of the search engine, and you should too. For instance, adding specific keywords that people tend to search for into your content will add value to your site. Value is rewarded by the search engines.
But something that can really damage your SEO strategy is utilizing duplicated content. If the search engine recognizes that you’ve used an article that has already been published elsewhere, you’ll be punished in terms of rankings, exposure, and traffic.
Another reason to tweak PLR content is for your own credibility. If you’ve got content on your site that is posted everywhere else on the web, your audience will have probably already seen it before. If that’s the case, they won’t consider you as a unique outlet for information and could stop visiting.
How To Put Your Take On PLR Content
There are three distinct ways in which you can make your PLR content completely unique and avoid any severe penalties from the search engines.
Rewrite The Entire Thing
The best way – if you have the time available – is to rewrite the PLR content in your own words with your voice. That way, you can add your expertise and vision without having to write an article from a blank canvas.
Use It As Inspiration
If you already have an external writer that you outsource your content to, you can use the PLR content for inspiration for new ideas. You can then provide your outsourced writer with the ideas, then they can work their magic.
Find A Spinning Software
If you’re really strapped for time and don’t have the budget to outsource, you can source a spinning software to generate a unique article out of the PLR in minutes.
How PLR Products Save Online Entrepreneurs Time and Money
Online businesses tend to fail for two distinct reasons – either the online entrepreneur will work themselves into the ground and give up, or they’ll exhaust their finances.
That highlights how entrepreneurs need more wiggle-room in their daily schedule and a strategy to save money.
Wait… that’s exactly what PLR can offer!
If you’re striving to establish your business online, there’s no better avenue to success than filling your site out with valuable content. Content really is king. With Private Label Rights, you’ll have the content to grow your brand without expending time or blowing your budget.
Need more time?
Time is the number one resource for an entrepreneur, but it’s important to utilize that time appropriately. That’s because building an online business can require you to complete a-hundred-and-one tasks every day to be successful.
Mastering your product or service, optimizing your site, setting up marketing campaigns, and satisfying your audience all at once is a challenge.
Then you’ve got to add content to the mix—researching keywords, checking facts, embedding links, and actually writing the article can take a long time. Time that you don’t have to spare.
Now, if you find suitable PLR articles, you can free up time in two ways – you won’t have to create the content yourself, and you won’t have to try and find an affordable writer to outsource it to.
Need to reduce the pressure on your finances?
So, we’ve already gathered that if you don’t have spare time, you can’t create the content yourself. At least, not to the high standard that will pique the interests of your visitors anyway.
But, hiring a freelance writer can be very expensive, and content marketing is supposed to be the financial-friendly approach to gaining customers. Even if you were to spend hours and hours searching for a writer who could produce quality articles at a dirt-cheap price, it’s doubtful that you’d find anything more affordable than PLR.
Sellers tend to offer their products in very high quantity, too. By purchasing in bulk, you won’t have to worry about money coming out of your bank account on a frequent basis.
Plus, if you look at it from a long-term perspective, you won’t have to invest so much in alternative marketing methods later on down the line, because the content will bring in your customers.
Of course, consistent investment is needed for any business to succeed, but PLR is wonderfully cost-efficient.
Become a Recognized Expert in Your Field Overnight Using PLR
So, you want to become a force to be reckoned with within your industry, huh? Well, in order to achieve that, you need to establish yourself as an authoritative figure. Becoming an expert in your niche is a seriously powerful way to market yourself and push on to bigger things.
You see, if you can become labeled as an expert, people will trust your brand with you as the spearhead of it. A brilliant way to go about establishing yourself in your field is to publish a top-notch E-Book.
If all goes to plan, you’ll build a following of people behind your brand. The first step is to find a trusted PLR provider to source some high-quality content from. Of course, you need to find content that is super-relevant to your followers.
You need to fix their biggest pain point. Once you’ve found the content, you can then start molding it into an E-Book that can either be sold on platforms or be given away to forge an email list.
The second step is to manipulate the content in a way that gives it your own voice. It’s imperative that your E-Book comes from your perspective. Otherwise, you’ll struggle to maintain your credibility.
A terrific approach to that is to input your own personal experiences and provide examples. That way, you’ll not only instill your style into the eBook, but real-world examples will do a better job of captivating the readers and helping to explain what you are talking about.
Once you’ve finished making edits to the PLR content, you can go ahead and publish it across several platforms. The ones that will give you most exposure include Amazon and iBooks but don’t restrict yourself to just those.
The best aspect of utilizing PLR content to create your E-Book is that it will save you a substantial amount of money. If you’ve ruled out writing it yourself, the only other option is to hire a ghost-writer, and PLR is significantly cheaper than hiring a ghost-writer.
Plus, if you find the right content, you’ll be able to effectively promote yourself as a brand for very little investment.
All in all, if you follow the guidelines stated in this article, you’ll genuinely be able to become an expert in no time at all.
Once you’ve published the E-Book, sales could take off overnight, and then you’ll have a huge audience reading your material.
Customizing PLR Doesn’t Have to Be Expensive or Time-Consuming
There are millions and millions of websites in existence, which means it’s incredibly difficult to source done-for-you content that hasn’t been published anywhere else.
But that only highlights the importance of customizing every single piece of PLR that you purchase. However, it’s still important to recognize the benefits of Private Label Rights – it allows you to avoid hiring an expensive writer and frees up the time that you’d otherwise spend writing it yourself.
So, if the original purpose of purchasing PLR is to save time and resources, how do you customize it without breaking the bank or allocating a lot of time to it? Luckily, that’s exactly what we’re going to be covering.
The number one way to save money when editing PLR content is to rewrite it yourself. Unless you can miraculously source a professional writer to do it for free, you won’t find a cheaper option. Now, we know what you must be thinking, “There aren’t enough hours in the day to rewrite it myself”
However, rewriting PLR is much, much quicker than you might anticipate. You don’t need to write an article from scratch, you’re simply making the content unique.
In no time at all, you’ll be able to give the content a fresh makeover that your audience will appreciate and that the search engines will reward.
Do you want to learn how to do it in the most efficient way possible? Continue reading.
Saving Time With Private Label Rights Products
First of all, you need to realize that online readers are a special bunch, and they tend not to read entire articles in-depth. Instead, the tendency is to assess the title, scan the intro and delve into the main action points. So, you need to bear that in mind when it comes to rewriting the PLR content.
Title: People decide whether they’re going to read or not based on the title. Therefore, you need to completely change it to something that is clear, concise, engaging, and describes what the article is about.
Don’t forget to include strong SEO keywords in the title also.
Intro: If you master the intro, a visitor will most likely read to the end. Put everything into your own words and encourage them to continue reading.
Action points: When it comes to the action points, you want to write it in a way that is actionable and easily digested. People want simple, straight-to-the-point guidance.
But you also want to tailor the content to your own site by adding your insight, providing examples, and listing personal experiences.
We hope you enjoyed all the information about what Private Label Rights For Entrepreneurs and what you can do with them.